The three global representatives of the German luxury suitcase brand Rimowa were officially revealed in chapter 4 of the “Never Still” image campaign.

Rimowa’s latest advertising images in the “Never Still” campaign spread the message of promoting the spirit of adventure in each individual. PSG football club star Kylian Mbappe is one of three brand representatives in this campaign.

“When traveling, you see life appear in many different shapes and learn many things. I met wonderful people that I never thought I would meet in my life,” Mbappe shared about his thoughts. meaning after “traveling” trips.

With a record of 7 Formula 1 championship wins, equal to the legendary Michael Schumacher, Lewis Hamilton is currently one of the most famous drivers in F1 history. He is the second face to appear in this Rimowa campaign.

“During my career, I have traveled all over the world. Those experiences have helped shape me both on and off the track,” said Lewis Hamilton.

Rosé (Blackpink) is the only Asian representative in Rimowa’s “Never Still” campaign this time. Recently, she officially became the brand’s global ambassador.

“Travelling helps me have a more comprehensive view of the meaning of home. When ‘traveling’ becomes an essential part of life, I realize ‘home’ has become a corner of my soul instead because of geographical coordinates,” Rosé shared.

Each face in this promotional campaign brings different inspirational stories, representing souls who love to travel and desire to travel and learn. The intimate footage is condensed on the background melody written by musician Hans Zimmer.

He is the person behind the hit songs in the blockbuster movie series Man of Steel, Interstellar, Dune… Zimmer skillfully demonstrated the neat, well-groomed “German industry” through four videos including “Purposeful journeys towards progress” (Adventure to Learn) and three personal videos for the representative faces.

The beautiful images remind of strange lands and the desire to learn on each trip, along with reflections in quiet moments. Each person on their own journey resonates with many perspectives, demonstrating the meaning behind the theme “No one builds a legacy by standing still”.