Lee Kang In – The Korean Star Surpassing Mbappe, Creating Massive Sensation at PSG

According to statistics, Kylian Mbappe is not the player who brings in the most shirt sales for Paris Saint Germain (PSG). Instead, the person holding this position is Korean star, Lee Kang In.

In the summer of 2023, PSG recruited Lee Kang In from Mallorca for 22 million euros. This player came to the Parc des Princes with the mission of filling the positions left by Lionel Messi and Neymar.

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Lee Kang In created a big craze during his first time playing at PSG (Photo: Forbes).

For that reason, Lee Kang In has great expectations, especially in Korea. Kim Chi fans also paid special attention to the young talent born in 2001. This created a huge fever.

Accordingly, Lee Kang In has surpassed Mbappe to become the player with the most jerseys at PSG. In Korea, 70% of PSG’s shirts sold belong to Lee Kang In. Meanwhile, other prominent names such as Mbappe, Marquinhos, Donnarumma, Hakimi or Asensio cannot compare with the great effect of the Korean star.

PSG’s marketing director in the Asia-Pacific market, Sebastien Wasels admitted: “Lee Kang In’s appearance also allows us to expand our influence in Korea and throughout Asia. He is a bridge The first Asian player to play for PSG. This helps us develop in the region.”

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Lee Kang In is expected to reach the level of Son Heung Min (Photo: Getty).

Sports Kida commented: “Lee Kang In’s large jersey sales are thanks to the support of Asian fans. Many people expect Lee Kang In to follow in the footsteps of Son Heung Min to reach the world level.” .

Although he has not been able to shine at PSG due to injury, Lee Kang In has caused a fever recently. This player helped the Korean team win the Asiad 19 championship. In addition, in both friendly matches of the Korean team against Tunisia and Vietnam, the young talent born in 2001 made a big impression when contributed 3 goals.